It all started with a Twitter account asking for Kansas University students to submit pictures of their boobs to support the KU basketball team.
From the group's "History" section:
OUR BELOVED KANSAS JAYHAWKS WERE FACING CERTAIN DEFEAT FROM THE EVIL MISSOURI TIGERS IN A FINAL BATTLE FOR SUPREMACY. THOUSANDS OF JAYHAWK FAITHFUL WATCHED HELPLESSLY AS THE BORDER RUFFIANS FROM MISSOURI SOUGHT TO PILLAGE AND DISGRACE OUR BEAUTIFUL CATHEDRAL. FAR ABOVE THE GOLDEN VALLEY GLORIOUS TO VIEW, ONE WOMAN HAD ENOUGH. SHE CHANNELED THE POWER INHERENT IN ALL TRUE JAYHAWK FANS TO RESURRECT THE JAYHAWKS FROM A 19 POINT DEFICIT TO A STUNNING 1 POINT VICTORY!
They also offer a "Feminist Perspective" on their site.
It's all about who's in the driver's seat; and in the case of #kuboobs, it's the ladies all the way. #kuboobs has emerged from the throes of March Madness: a frenzied, cultish worship of the male body and its physical prowess. Its a masculine sphere that traditionally excludes women (just like those pricks who assume girls don't watch the games!). But with #kuboobs, ladies are here to announce their fandom, loud and proud, and to seize their own place among the Apollonian body worship that's synonymous with the NCAA basketball tournament. Its our answer to the phallic act of putting the ball in the hole.
The hashtag #Boobment started spreading across Twitter
There are college sports boob twitter accounts for dozens of schools, including:
• @TexasUBoobs for Texas University
• @MSUBoobs for Michigan State Boobs
• @UF_Boobs for University of Florida
• @UTBoobs for University of Tennessee
• @UNCBoobs for University of North Carolina
• @UGA_Boobs for University of Georgia
• @UofM_Boobs for University of Michigan
There are dozens of other imitators. It's important to note though that none of these accounts are remotely close to as active as the original KU account, which has 24,708 followers and a very active community:
Sportswriter Clay Travis was an early supporter of KU Boobs:
He wrote on January 15th:
"There are all sorts of genius uses of social media. Kony, Jonna Chizik rallying Auburn fans, now meet the latest iteration, #kuboobs"
One look at the #Boobment hashtag and it's pretty clear this isn't slowing down anytime soon. The tag is full of different schools and variations of other schools' accounts.
